UN Environment Programme

What Can i do?

The Tide Turners Plastic Challenge (TTPC) is the world’s largest youth-led movement, committing to take action to reduce plastic waste, in their lives and communities at large. UNEP in partnership with CEE (Centre for Environment Education India) and WWF- India has adapted and rolled out the challenge in India since 2019.

The Challenge has been designed to inspire young individuals to reflect upon their plastic consumption, discover solutions to reduce this consumption and lead change in their homes, communities, institutions and workplaces. So far, over 5 lakh youth across India have been engaged in this initiative.

Why Should I participate?

The challenge engages youth in cutting back on the use of single-use plastic, ensuring effective recycling of plastic and finding sustainable alternatives to plastics.

Solutions to plastic pollution are within our grasp!

Cheap, durable, and light plastic has made its way into every country, every society, and every lifestyle. TTPC aims to unleash a youth movement that will seek to reduce plastic waste where it matters the most by:

Building knowledge and understanding of Single-Use Plastics (SUPs)
Promoting actions to facilitate behaviour change
Influencing local stakeholders through advocacy on sustainable practices

Who can participate?

Eligibility by age: 11 - 35 years

Any Individual youth.

Schools / Colleges / Eco-clubs or any other youth group in urban and rural areas.

NCC battalion / Cadets can join as groups.

Corporate sector office can join as a group to take the challenge.

NGO’s / Institutions working with youth from

Marginalized
Differentlyabled
Indigenous Community youth

How can I participate?

Here are the simple steps to join and complete this challenge.

Sign Up by clicking REGISTER NOW. Select your category of group participation. Fill in your details in the registration form. Mention your group members and start the challenge activities.

Sign up your NCC battalion/Cadets by clicking REGISTER NOW. Select your category of group participation. Fill in your details in the registration form. Mention your group members and start the challenge activities.

Sign up your organization/office by clicking REGISTER NOW. Select your category of group participation. Fill in your details in the registration form. Mention your group members and start the challenge activities.